Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
Installation
Details
Usage
After installing, this skill will be available to your AI coding assistant.
Verify installation:
skills listSkill Instructions
name: keyword-cluster-builder description: Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
Keyword Cluster Builder
When to Use
- Expanding seed keywords to comprehensive lists (50-100+)
- Grouping keywords by topic for pillar content strategy
- Mapping keywords to funnel stages
- Identifying content gaps in keyword coverage
Expansion Techniques
Question Modifiers
- What is {keyword}
- How to {keyword}
- Why {keyword}
- When to {keyword}
- Where to {keyword}
Comparative Modifiers
- {keyword} vs {competitor}
- {keyword} alternatives
- best {keyword}
- {keyword} comparison
Intent Modifiers
- {keyword} guide
- {keyword} tutorial
- {keyword} examples
- {keyword} template
- buy {keyword}
- {keyword} pricing
Audience Modifiers
- {keyword} for beginners
- {keyword} for {industry}
- {keyword} for small business
- {keyword} for enterprise
Clustering Algorithm
- Extract Seed Topics: Identify main themes from expanded list
- Group by Semantic Similarity: Keywords with overlapping meaning
- Map Intent: Assign I/C/T/N to each cluster
- Identify Pillar: Highest-volume, broadest term = pillar
- Map Supporting: Lower-volume terms support pillar
Cluster Structure
PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
| +-- content marketing plan template
| +-- content marketing framework
| +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
| +-- B2B content marketing examples
| +-- content marketing case studies
| +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
+-- best content marketing tools
+-- content marketing software
+-- content marketing platforms
Intent Classification Rules
| Signal | Intent |
|---|---|
| "what is", "how to", "guide" | Informational |
| "best", "vs", "review", "compare" | Commercial |
| "buy", "price", "discount", brand | Transactional |
| Brand name, specific product | Navigational |
Output Format
When generating keyword clusters, use this format:
## Keyword Cluster Report
**Seed Keyword**: {seed}
**Total Keywords**: {count}
**Clusters**: {cluster_count}
### Cluster 1: {cluster_name}
**Intent**: {intent}
**Funnel Stage**: {stage}
**Keywords**:
1. {keyword1} - {estimated_volume}
2. {keyword2} - {estimated_volume}
...
### Cluster 2: {cluster_name}
...
More by MadAppGang
View allChoose optimal external AI models for code analysis, bug investigation, and architectural decisions. Use when consulting multiple LLMs via claudish, comparing model perspectives, or investigating complex Go/LSP/transpiler issues. Provides empirically validated model rankings (91/100 for MiniMax M2, 83/100 for Grok Code Fast) and proven consultation strategies based on real-world testing.
CRITICAL - Guide for using Claudish CLI ONLY through sub-agents to run Claude Code with OpenRouter models (Grok, GPT-5, Gemini, MiniMax). NEVER run Claudish directly in main context unless user explicitly requests it. Use when user mentions external AI models, Claudish, OpenRouter, or alternative models. Includes mandatory sub-agent delegation patterns, agent selection guide, file-based instructions, and strict rules to prevent context window pollution.
MANDATORY tracking protocol for multi-model validation. Creates structured tracking tables BEFORE launching models, tracks progress during execution, and ensures complete results presentation. Use when running 2+ external AI models in parallel. Trigger keywords - "multi-model", "parallel review", "external models", "consensus", "model tracking".
XML tag structure patterns for Claude Code agents and commands. Use when designing or implementing agents to ensure proper XML structure following Anthropic best practices.